Profile / SEB MARS

Designer.
Inventor.

Meet SEB MARS A.K.A. SEB ↗

The operating philosophy

Four ideas.
One direction.

01

Vision

Build a future people can believe in.

Technology should expand human agency, imagination and belonging. The goal is not novelty for its own sake, but new systems that make a more capable and generous world feel possible.

02

Mission

Turn impossible signals into complete worlds.

Connect strategy, story, identity, product and experience around one strong idea—then carry that idea far enough that people can understand it, trust it and choose to enter it.

03

1 Billion Millionaires

Design prosperity to multiply.

A long-horizon thesis for distributing opportunity at extraordinary scale: create tools, markets and intelligent systems that help more people own their work, compound their value and shape their future.

04

OneDNA

Shared intelligence. Individual sovereignty.

A vision for a humane smart web where knowledge can move between people and tools without reducing anyone to data—connected by common purpose, protected by personal agency.

Neave in motion wearing green-lens RAZAR glasses and black-and-silver Flycube EDGE sneakers

I connect disciplines that are usually kept apart.

SEB MARS is a Montréal-based brand and product designer, creative director, inventor and venture builder with more than two decades of experience turning ideas into identities, interfaces and new product ecosystems.

His practice lives between strategic clarity and audacious imagination. Rather than stopping at a logo, a screen or a rendering, he builds the larger system: the narrative, behaviour, economics and cultural meaning around an idea.

His independent concepts span music commerce, spatial computing, AI-native operating systems, volumetric imaging, luxury intelligent objects and future mobility.

Neave — Human instinct. Augmented vision.

Neave / Character study

Human instinct. Augmented vision.

Technology has meaning when it amplifies character instead of erasing it.

25+

Years across design
and creative direction

06

Independent venture
worlds in development

01

Unifying principle:
conquer the future

Selected foundation

1990s—NowBrand design, art direction and entrepreneurial practice
2023UX studies · Interaction Design Foundation
2023—NowBSc Computer Science · University of the People
2025IBM Full Stack Software Developer
2026—BeyondBuilding independent brands, products and category-defining ventures

Free illustrated Origin book

Before the signal,
there was Neave.

Recover Escape the Machine: Origin—30 cinematic pages revealing the first memory, the Machine and the world behind every Chronicle.

Free 30-page digital edition · 14 original scenes · downloadable PDF. Your information is used only to deliver the book.
Escape the Machine: Origin premium hardcover collector book featuring Neave

Free collector edition30 pages · 14 original scenes

Record 000 · Origin signal active

Neave / World view 003

Memory is a
living material.

The past is not an archive to preserve unchanged. It is a foundation to cross, question and transform.

Enter the Neave Chronicles ↘
Memory depth · 04